Privacy Policy

Why do we have a Privacy Policy?
We have developed this policy because we want you to feel confident about the privacy and security of your personal information. When we refer to “personal information” in this privacy policy, we mean information, which identifies you as an individual, or is capable of doing so. Accordingly, we may hold and use data about you in your capacity as a consumer, a business customer, as an individual acting on behalf of a business customer, as a shareholder, or in any other capacity, for example, when you visit our websites.
Please read this privacy policy carefully. If you are visiting our website or using any of our services, by continuing to do so, you indicate your agreement to our use of your personal information as set out in this privacy policy.

What does this privacy policy cover?
This privacy policy only applies to how Angle and Align deals with your personal information. It does not apply to any other company or to any other company’s websites even if you access them through Angle and Align. If you disclose your personal information to other companies your information will be dealt with according to their privacy practices.

What personal information do we collect about you, and when do we collect it?
We may ask you for information to enable us to provide a service to you and we collect this information by telephone, written correspondence or via a website. We may ask you for information including your name, private/business address, contact telephone numbers and email address. We may also ask you for other information that relates to the service you are using or ordering. For example, we may need your credit card number to charge you for certain services. If you enter into any of our competitions or promotions, we may ask for information about you, which will be made clear at the time you enter. We will also inform you of the purposes for which the information you provide may be used. We may ask you from time to time about what use you make of the services we provide. We collect information from visitors to our websites to help us to make improvements to the websites and to the services we make available. We know, for instance, how many visitors there are to the website, when they visited, for how long and to which areas of our website they went. We may share this information with our advertisers and to other companies that offer their goods or services on our websites. It helps to show these organizations how effective our websites are as sales channels for their products. You or any other individual cannot be identified from the information we share as the data is aggregated and anonymous. We may also monitor and record our communications with you, including e- mails and phone conversations. Information which we collect may then be used for training purposes, quality assurance, to record details about the products and services you order from us, and in order to meet our legal and regulatory obligations generally. We do not use this information to analyze your visits to any other websites (except that we do track you if you go to websites carrying our banner, but we do not identify personal details while we do this).

What personal information do we collect about you from other companies and organizations?
We may receive personal information about you from other companies and organizations (for example, for marketing purposes) and we rely on these third parties to obtain your consent for us to use this information.

Do we share your personal information with anyone else?
As a normal part of our business we do not share your information with other companies. We sometimes use other companies to provide services to you or to provide services to us. To enable them to do this, we may need to share your personal information with them. When we do so, these companies are required to act in accordance with the instructions we give them and they must meet the requirements of the Data Protection Act to keep the information secure. We may share your personal information with other parts of Angle and Align to enable them to conduct their own businesses and to market their products and services to you. We provide this information in accordance with our code of practice on the disclosure of customer information. We may share your personal information with other companies so that they can contact you with details of other products or services you may be interested in. We will only do this if you have agreed to this and where the companies agree to use your personal information for that purpose only. If you have agreed to receive information about products and services from another company and later decide not to you will need to contact that company yourself to let them know. You can of course ask us not to continue to provide your personal information to any more companies in future. We may provide information, in response to properly made requests, for the purposes of the prevention and detection of crime, and the apprehension or prosecution of offenders. We may also provide information for the purpose of safeguarding national security. In either case we do so in accordance with the Data Protection Act. We also provide information when required to do so by law, for example under a court order, or in response to properly made demands, under powers contained in legislation.

For how long does Angle and Align keep personal information?
The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.

How can I change the personal information Angle and Align holds about me?
If the information we hold about you is inaccurate, please let us know and we will make the necessary amendments and confirm that these have been made.

How do we protect your personal information?
We are serious about guarding the security of your personal information and the details of any transactions made. We take appropriate organizational and technical security measures to protect your data against unauthorized disclosure or processing. We use a secure server to store the information you give us when you register or make an order (including your credit card details and your password). Any personal data you send us on-line is securely encrypted.

How do you find out about changes to our privacy policy?
We may change our privacy policy from time to time. New policies will be published on our web sites.

COOKIE POLICY
When do we use cookies and how do we get your consent? What are cookies?
A “cookie” is a text file containing small amounts of information which a server downloads to your personal computer (PC) or mobile when you visit a website. The server then sends a cookie back to the originating website each time you subsequently visit it, or if you visit another website which recognizes that cookie. There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given a website, and improving your overall experience. Others are used to provide you with advertising which is more tailored to your interests, or to measure the number of site visits and the most popular pages users visit. Some cookies are allocated to your PC only for the duration of your visit to a website, and these are called session based cookies. These automatically expire when you close down your browser.

Another type of cookie known as a “persistent”. These cookies would remain on your PC for a period of time.

What are the new rules?
Website operators already have to give users information about the cookies they use and why they use them. Now they also have to have your consent to use them. In order to comply with these new rules, we have developed a system of classifying the different types of cookies which we use on Angle and Align, or which may be dropped by third parties through our websites. This system of classification is based on the purpose the cookies are used for, and also determines the way we will ask for your consent to use them. The classification explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don’t want to have them on your PC. To make full use of the online shopping and personalized features on www.angleandalign.com, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalized features of this website by using them. Our cookies don’t store sensitive information such as your name, address or payment details: they simply hold the ‘key’ that, once you’re signed in, is associated with this information. However, if you’d prefer to restrict, block or delete cookies from rediff.com, or any other website, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.

How we ask for your consent:
Browser settings
Cookies can also be removed from your PC using browser settings but there will still be some deterioration in the service you receive (for example, you may receive many pop up boxes containing the same advertisements or you may not be able to access a page you earlier personalized). Your browser lets you choose whether to accept, not to accept or to be warned before accepting cookies. These can be found in the advanced preferences.

Further information
The categorization is also used in a ‘cookie code’ developed by the International Chamber of Commerce (ICC) for use by website operators to comply with the new rules. There is also more information to be found on www.allaboutcookies.org.

Are third party sites covered by this policy?
Third party Internet sites that you can link to from Angle and Align website are not covered by our privacy policy, so we urge you to be careful when you enter any personal information online. Herringbone & Sui accepts no responsibility or liability for these sites. Other companies which advertise or offer their products or services on our website may also allocate cookies to your PC. The types of cookies they use and how they use the information generated by them will be governed by their own privacy policies and not ours.

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